When Face Masks

posted in: HEALTH | BEAUTY | REVIEWS | 0
Photo Apr 22, 1 22 00 AM
About the Brand
When, launched by J.C People in July 2011, is a premium face mask brand taking extra care of your skin at anytime, anywhere, in any situations. High-quality and unique, our face masks have been receiving overwhelming responses from overseas buyers. Headquartered in Korea, we have successfully started our international expansion in November 2012 by launching in the US via the world’s largest cosmetics sales channel, Sephora. We have further expanded to reach Europe, China, and the Middle East. We strive to become a worldwide leading face mask brand.


When’s core target consumers are active modern ladies who have multiple roles and responsibilities to juggle and are always pressed for time. We aim to provide our customers with simple, hassle-free yet fun experience in skin care for the special ‘me-moments’.


Our mission is to develop and deliver sustainable, high value-adding products with innovative functions and creative design. We want to offer reliable products with:
1) low irritation risk and 2) high effectiveness that consumers can buy with 3) confidence.
About the Product


Photo Apr 22, 1 22 26 AMThe When masks product lineup includes 5 unique masks and each mask has a special function and usage. These include:

• Travelmate

• 10PM

• Snow Magic

• Glamour Base

• The Last Choice

When uses an all-natural bio-cellulose sheet that is made from coconuts, which is gentle enough to treat burn patients. Despite its light weight, the bio-cellulose sheet can hold essence 100 times its weight, that is 10 times more than fabric or paper mask sheets. As much essence as it holds, the bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact.

Natural, hydration, adhesion – the elements you demand in a face mask, When has them all at their best.


Recommended usage:

2-3 times a week but can be used as often as desired as a regular part of your skin care regime.

No need to rinse face. Gently massage remaining product into face and neck.


For external use only. Keep away from children. Avoid contact with eyes and mucous membranes. If a contact does occur, rinse thoroughly with cool water. Do not apply on areas with scars, eczemas or dermatitis. Stop use and ask a doctor if redness, swelling or irritation occur. Store the mask in a cool and dry place. Avoid exposure to sunlight immediately after using mask.
Review Experience


Today I will be reviewing the Snow Magic, 10:00 pm & Travelmate Masks.

Snow Magic“Brighten your Skin”
When you want clear and brighter looking skin, put on When Snow Magic to help your skin find its radiance and charm.
The soft, jelly like mask sheet is made from coconut juice and is infused with light, comforting serum.
When Snow Magic contains niacinamide and aloe vera leaf extract for brighter, glowing skin.
All When masks contain hyaluronic acid and ginseng extracts to help keep skin healthy.

I love how soft the mask is!  I have such sensitive skin so the fact that it left me with no irritation was a great sign.
I wore this face mask during the day while I had some downtime to just lay and relax.
After washing off the mask I did notice I had a bit more of a glow to my skin, it went from tired to replenished and brighter.
My skin was hydrated and looking happy.


10:00 pm
“Replenish your skin”
When your skin feels tired and worn, find comfort with When 10:00 PM and have your skin look well-rested and restored.
The soft, jelly like mask sheet is made from coconut juice and is infused with light, comforting serum.
When 10:00 PM contains watermelon extract and collagen to protect skin and help improve skin conditions.
All When masks contain hyaluronic acid and ginseng extracts to help keep skin healthy.

review: This face mask was very cool and refreshing to wear.  my skin has been healing after a weekend of wearing tons of makeup–
so I thought it would be a great time to test this product out.  Just as the name is, I decided to wear this mask late at night as I caught
up on some blogging.  It was very refreshing to have on my face.  Especially wearing this while staying up late catching up on work was a joy
because it help me feeling fresh and cool while I had to get work done.  I enjoyed wearing this.


Travelmate“Refresh your skin”
When you are on the road, take along When Travelmate to help refresh your skin from hours in the sun, wind and dry air.
The soft, jelly like mask sheet is made from coconut juice and is infused with light, conforting serum.
When Travelmate contains chamomile and Swiss Alpine herb extracts to gently hydrate and soothe skin.
All When masks contain hyaluronic acid and ginseng extracts to help keep skin healthy.

I used this mask when I got back from my trip to Alaska, right after my  6 hour flight back to Hawaii.
This mask, just as the others, felt amazing on my skin.
–Maybe even more so because it was the first face mask I wore after a long trip of nature walks and hiking.
This mask definitely lived up to its description and left my skin feeling refreshed.
Below I included a photo of me wearing this specific mask.
After my long trip I put some fresh hair dye in my hair, washed my face and put on this face mask.
Pampering myself after a long trip felt so good!



overall review:

I can easily say these are the best face masks that I have used.  They are so soft and gently to wear.
They are easy to apply and peel the layers apart to get your inner mask (iIve had trouble on this part with other brands).
They leave my skin feeling great for hours.
Usually masks leave my skin feeling nice before I go t sleep, then the effects are not really there by morning.. but these leave a long lasting feeling of being refreshed and such soft skin!
I definitely recommend these.

You can buy your favorite specific mask as a single pack, or get a WHEN Special package with the entire set!
Check out where to get them below!

get the product

When masks are available at the following retailers:

• Sephora
• Ulta Beauty
• Anthropologie (online only)
• Bartell Drugs
• Beautychoice.com (online only)
• Birchbox (online only)
• Rickys NYC
• Starboard Cruise Services

official website:

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